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Marketing tourism destinations a strategic planning approach by Ernie Heath

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Published by Wiley in New York .
Written in English

Subjects:

  • Tourism.

Book details:

Edition Notes

Includes bibliographical references (p. 201-213) and index.

StatementErnie Heath, Geoffrey Wall.
ContributionsWall, Geoffrey.
Classifications
LC ClassificationsG155.A1 H4 1992
The Physical Object
Paginationxiv, 226 p. :
Number of Pages226
ID Numbers
Open LibraryOL1553909M
ISBN 100471540676
LC Control Number91033980

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  Marketing and Managing Tourism Destinations - Alastair M. Morrison - Google Books. Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management . Tourism Marketing is first of its kind in the market and no other book deals with the subject so exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international. Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. TOURISM DESTINATION MANAGEMENT 1. Preface. People travel for a variety of reasons: to escape, explore, understand, and participate. But at the core of the experience lies the destination — the place that hands something to the traveler to keep forever and share with others.

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